Hi, I’m Becca Selah (SEE-la), a digital product designer based in Seattle.

Boy tossing sand into the ocean at sunset

Front of a red kayak pointing towards shore

In progress hand-thrown cups with vertical carved lines and a smiling face

Becca and her daughter wearing sunglasses

A drawing in the sand of two people and a heart in the middle

Mural of clouds made of tiles, in the NYC subway

I aim to create designs that empower, include, and delight.

I believe great design comes from great research, so that's where I start. I spend time with users to get to know their needs, frustrations, workflows, and environments and share these insights with my team to foster empathy and alignment.

I’ve been fortunate to work across industries (healthcare, enterprise business intelligence, SaaS tools), company sizes (from a 5-person startup to Amazon), and product lifecycles (initial concepts to scaling) and love tackling new challenges and learning from them.

Recently I left Amazon to start Wise Design, a research-focused digital product studio in Seattle.

When I’m not designing, you can find me exploring the Pacific Northwest with my family or trying my best at pottery—with mixed results.